contact me: *

email alexandra.fernholz@gmail.com

instagram @a.fernholz.design

* if it’s urgent or time-sensitive - please just shoot me an email!

Experience:

Aug. - Nov. 2024 | Ft. Lauderdale, FL

Worked within a small product team using Figma and XD to rapidly iterate, prototype, and refine both big-picture and detailed system elements.
Created innovative, user-friendly designs that optimized the user’s experience, presenting these ideas in mockup and interactive forms.
Worked across teams to support projects in design and back-end capabilities, volunteering regularly to pick up slack when needed.

Jan. - May. 2024 | Erlanger, KY

Mocked up digital and physical packaging concepts while adhering to the PVM design system and rigorous food safety standards.

Contributed to overall design framework by establishing and maintaining a consistent design language across products.
Communicated across cross-functional teams to create templates for artworks used company-wide, while suggesting improvements to optimize the user experience..

Sept. - Dec. 2022 | Munich, GER

Jan. - May. 2022 | New Bremen, OH

Worked with national and international teams on various projects for Crown mobile, web, and forklift interfaces, creating strategic and intuitive design, while scaling designs across all three interfaces to create a consistent experience.

Operated autonomously to conduct quantitative & qualitative design research for future Crown projects which explored then-unresolved user interface issues and opportunities. This research will serve as a template for all other research on related topics in the product category.
Conducted evaluations of existing products to identify potential areas of improvement in both field studies and remote research.

Aug. 2020 - April 2021 | Cincinnati, OH

Worked across different audiences and varying levels of the organization to design new graphics to represent various UC teams using the established UC design system.

Responsible for other smaller projects on an as-needed basis, requiring scaling of design elements across various systems for a seamless, consistent experience.