As a project for a graphic design class, I reimagined the existing brand identity for a local nonprofit, Cinderellas' Closet.
Cinderella’s Closet is a northern Kentucky-based non profit organization which provides prom dresses, makeup, and accessories for high school girls in need of financial assistance to cover the cost of prom.
Objectives
• Redesign the brand to both embody the values and goals of the organization while also appealing to its target market.
• Learn and apply the fundamentals of brand design and application.
Research
In order to understand the basis of the brand, I first researched the basic brand identity and presence, logo mark, target market, history, competitors, and mission statement. I then listed things I wanted to improve on, and constructed a basic mood board for the identity redesign.
Concepts:
I began by hand sketching several basic ideas for a new logo mark, and then moving into Illustrator to experiment and ideate on those concepts. I also began experimenting with different color schemes.
Digital Concepts:
Refined Ideas
Based on the feedback of my peers, I selected three of the best concepts, and continued to refine them from there.
Final Logomark:
Initial Brand Application
After selecting the logomark, I continued to build out the brand identity by creating different possible applications and touchpoints for the brand.
Final Brand Book:
Below are a few pages from the brand book which details the overall brand identity and applications of the revised brand.
