As a personal project during one of my Co-Op semesters at Crown Equipment, I and Industrial Design colleague Noah Pitzer designed the SmartCart Module.
The Concept:
SmartCart is a supplement to the traditional shopping experience, simplifying your grocery run from the moment you step through the door.Moodboard
I wanted the brand to use elements that people were already comfortable with. It would also use calming, non aggressive but fun colors.
User Survey & Insights:
Using Microsoft Forms, I ran a survey of over 70 users to determine which features were most desirable.
60% of survey takers wanted coupons to pop up based on their location.
50% of users wanted to sort their list by department.
46% wanted to sort their list by the shortest route.
66% don’t use the app provided by their grocery store.
User Testing & Wireframe Iteration (click through)
Final Interface Walkthrough
Watch here how one might use the SmartCart in a typical shopping trip.
